SyncUp
SaaS - Project Management Platform
Growth Marketing
Landing Page UX
Email Automation
Mumbai
2024
SyncUp is an agile project management tool for mid-sized agencies. The product was robust - but the funnel from free trial to paid plan was weak. They needed more qualified traffic, better onboarding, and sticky user engagement.
Summary
SyncUp had decent trial sign-ups but poor conversion to paid - only 6%. Their old landing pages were text-heavy, lacked social proof, and onboarding emails felt generic.
They needed a fresh funnel that told users why to upgrade.
Challenge
RawGrey Studios designed a growth sprint:
1. Built new landing pages for different buyer personas (creative studios, marketing teams, consultancies).
2. Rewrote all benefit copy to highlight clear ROI, with bold CTAs and user testimonials.
3. Designed an onboarding email flow - bite-sized tips, milestone rewards, and clear upgrade nudges.
4. Ran LinkedIn ad creatives targeting agency decision-makers with case study snippets.
How We Did It?
In 5 weeks:
1. Conducted quick interviews with 10 existing customers to pull real quotes and use cases.
2. A/B tested 3 headline options and CTA button variations.
3. Integrated video walkthroughs in onboarding mails - “Set up your first board in 3 mins.”
4. Provided SyncUp’s team with post-launch ad campaign templates to reuse.
Solutions
1. Trial-to-paid conversion jumped from 6% to 14% within 8 weeks.
2. Cost per acquisition dropped by 27% thanks to persona-specific ads.
3. User churn at 30 days decreased by 20% with the new onboarding flow.
4. SyncUp booked a speaking slot at a SaaS growth conference showcasing the success.
