WellTrack
Health Tech
UX Research
Product Design
App Redesign
Delhi
2024
WellTrack’s wellness app provided guided mental health tools but was losing users within the first week. Low retention threatened their subscription model just as they prepared for a funding push.
Summary
User data revealed that people found the app hard to navigate. Core features were hidden behind confusing menus, onboarding was too heavy, and users couldn’t see progress quickly enough to stay engaged.
Challenge
We reimagined WellTrack’s user experience with a clean, clear focus on guiding new users step by step.
How We Did It:
We began with one-on-one interviews and diary studies with both active and churned users to identify friction points. Based on these insights, we mapped a simpler information architecture and designed a milestone-driven onboarding flow that made early wins obvious. We prototyped and tested new screens iteratively with small user groups, then handed final designs to WellTrack’s developers with detailed specs for a smooth handoff.
Solutions
Daily active users rose by 60% within eight weeks of launch. Session times increased by 35% as users explored more features, while support queries about confusing workflows dropped by 75%. The redesign turned WellTrack’s promise of simple wellness into reality - and gave them the numbers they needed to confidently pitch investors.
